Insights
Website Strategy
Guidance on website investment, positioning, messaging, customer journeys, redesign planning, conversion, and choosing the right partner.
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How do you know when it’s time to redesign your website?
The easy case is a site built in 2014 that nobody can log into. The harder one is a site that looks fine and no longer supports the business. Seven signs, and what a redesign should fix beyond the visual design.
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Why isn’t my website traffic turning into leads?
Traffic magnifies whatever is already there. If the wrong people are arriving, or the right people can't tell what you do and why you're worth choosing, more of them changes very little. Conversion is usually a clarity problem before it's a button problem.
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How much should a business website cost?
Three companies quote the same project at $2,500, $7,500 and $20,000, and from the outside all three are selling a new website. Here's what actually sits behind the number, and how to tell scope from padding.
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Custom website vs. template: which does your business actually need?
Templates aren't the enemy, and custom isn't automatically better. The question is whether your business has become specific enough that starting from someone else's layout is now costing you clarity.
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What should you have ready before starting a website project?
Most owners delay a website project because they think they need to arrive with the copy, the sitemap and the keywords already figured out. You don't. Here's what actually has to be ready, and what should be the project's job rather than yours.