Insights
Website Photography
Planning a shoot around the website, building the shot list, stock versus custom, and getting more than a folder of pictures out of it.
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You paid for professional photos. Now what?
Twenty images go on the website and the other two hundred and eighty sit in a folder for three years. How to treat a shoot as a marketing library instead, and how to plan the next one around what you actually used.
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How should your business prepare for a website photoshoot?
A photographer can create strong images. They cannot know which employee leaves at noon, which service matters most, or what the homepage is going to say. Eight things to settle before shoot day.
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The website photography shot list: what should you capture?
Everyone arrives, the photographer asks what you want, and two hours later you have four hundred beautiful images and nothing that works in the homepage hero. Ten things to plan before the session.
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Does custom photography actually make a website better?
Not automatically. Bad custom photography isn't better than excellent stock just because it's yours. The useful question is whether a given image is decoration or evidence.
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What photos does your business actually need for its website?
Five great photos aren't enough for a twenty-five page website. What to capture, why the shot list has to come from the strategy rather than the other way around, and the compositions a designer will actually be able to use.