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Plain answers to the questions people ask before they hire anyone

Website planning, costs, ownership, search, and dental practice sites. Written to be useful whether or not you ever work with us.

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Five things people ask about

How to use these

Written to answer the question, not to sell you something

Every article ends with an honest read on what a business in that situation should actually do next, including when the answer is do nothing yet.

  • Short answer first

    Each one opens with the answer in two or three sentences, so you can leave straight after it if that's all you needed.

  • No invented numbers

    Where a figure would depend on your market or your business, it says so instead of guessing.

  • Written by the person who builds them

    These come from projects rather than from a content calendar, which is why some of them argue against the expensive option.

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